SEO is the art of designing a web page for optimal consumption by search engines for improved rankings.
Life is constant rankings
There is a difference between being listed in the top 20 search results on Google and merely being indexed. Let’s say you are searching for a plumber in your area, are you likely going to select a plumber from page 1 of the results or will you actually read 10 pages of results and think listing 102 here looks like a winner?
Not only do we compete with other search results organically, these days Google puts paid advertisements directly in the listings to look like regular search results.
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